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- SALUMET - HIS MISSION TO PLANET EARTH.
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Magazine , April That means also focusing your passionate energy inward to create a fair and beneficial work environment for your employees. In his new book, The Responsibility Revolution , Hollender describes this principle as striving to be authentically good, by building the mission into every part of your business. But to successfully travel the road to corporate responsibility, an enterprise must navigate around six daunting land mines…"— HuffingtonPost.
The writing is vibrant, pointed, and succinct, much like the advice it imparts.
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- The Responsibility Revolution: How the Next Generation of Businesses Will Win?
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Part manual and part manifesto, The Responsibility Revolution delivers a truckload of examples for growing a company that benefits society as well as shareholders. A rarity indeed, he is one who practices what he teaches.
Rechelbacher, founder, Intelligent Nutrients. No more hype and platitudes, The Responsibility Revolution is the real item—a Baedeker for businesses that want to be part of a future that works.
Cynics beware—their optimistic analysis derives from real evidence that we may in fact be getting commerce right. Their guidance is visionary and their vision gives great guidance. This is a must-read 21 st -century primer for investors, entrepreneurs, consumers, and policy-makers alike. Read this book for a new clarity about the power of all three qualities, and the path to authentic realization thereof.
Anderson, founder and chairman, Interface, Inc. Read an Excerpt Excerpt 1: Added to Your Shopping Cart. Description How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good" From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere.
Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.
Table of contents Reviews Foreword Peter Senge. First, you learn why mission is important, and what a mission-driven company looks like.
The Responsibility Revolution
Next, the book covers how to build a community inside of your company. The meaning and implementation of transparency follow, courtesy of Timberland, Patagonia, and Novo Nordisk case studies. After that, you learn how to cultivate authenticity instead of greenwashing. Next come collaboration and crowdsourcing, with an emphasis on how turning consumers into contributors gives companies a competitive advantage. At the end, a lengthy Seventh Generation case study shows you what a corporate consciousness is, and how to create it.
The book leaves you with a provocative question: They make the book feel effortless. The authors give a good high-level overview to help you understand corporate responsibility CR.
The Responsibility Revolution | HuffPost
Hollender and Breen also do an excellent job of communicating the fact that CR involves many variables. But it takes patience and an open mind to really absorb that kind of content as a reader. If you want more intimacy with CR, and a progressive look at the topic, do pick up this book.
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